Silva

Are you an established leader, or perhaps new to leadership? I won’t be naming names, but I have worked in two organisations where the boss was there only to receive that extra-large pay cheque. They didn’t care about their teams, or the deeper needs of their customer-base. These types of leaders are ruled by their […]

I don’t know about you, but writing in simple language can be really challenging. Sometimes I want to show off (look at all the big words I know). Sometimes I want to sound professional and expert. When I started out in my content and copy writing business, I modelled my writing style on all the

Great questions! A white paper is a business leader’s best friend. It is a comprehensive document that places you as the authority on that topic. Generally, a white paper is an informative report that either discusses a particular product, or provides an industry overview. Why is it called a white paper? According to Stanford Law

Being an entrepreneur is exciting, challenging, and sometimes down right scary. But you know that you have something special to share with the world. What you offer is going to affect many people. And, hopefully, effect positive change in society. When you start out you are filled with enthusiasm and eagerness. But at some stage in the

I have come to learn that there is a fine line between planning and winging it. As a business leader you might well argue that planning is integral to success. And you won’t get an argument from me to the contrary. Developing a solid plan helps leaders to: ·       Establish a clear vision and roadmap ·       Mitigate

I’m currently reading “The Ultimate Coach”, written by Amy Hardison and Alan D. Thompson, written about Steve Hardison.  My copywriting mentor Nikhil Rughani recommended this book.  He said it changed his life. I’m all for a book, or anything, that will change my life.  But I was warned….this isn’t a coaching book, or a self-help book. In fact, it is

Top reasons people buy – and why they’re not buying from you! It’s your biggest nightmare You’ve put so much time and effort into your business and you just can’t make the sales, or get the bookings you need.  It’s super easy to feel disheartened when you have put everything into your enterprise and you

13 simple steps to boost your Google ranking It’s no secret that most businesses want to appear on the first page of a Google search. If you run a heart-centred business then I take a guess that you agree. Consider this:  Let’s take yoga studios as an example. Type in the key-words “Best Yoga Studios

Discover why it is super important to know who your ideal clients are Unfortunately, many new small business owners start their enterprise without considering who their services or products are targeted at. I know you might think this is crazy.  But it’s true. If you don’t know who your ideal customer is, then no one

Why is a website necessary? You already know this but your website will be one of the most important marketing tools you’ll ever have.  However, most people think that they can just launch a site and get new customers. Not true. There are a few things that need to be done before a site can